Job Stories

Dust off the resume – Customers are hiring

Interesting framing method to inform design decisions.

Designing Features Using Jobs To Be Done

  • Personas are imaginary customers defined by attributes that don’t acknowledge causality.
  • User Stories […] have three big problems:
    • They use Personas.
    • They couple implementation with motivations and outcomes.
    • They ignore context, situations, and anxieties.

Designing successful products means observing how real people solve problems now, exploring the context of the situation they are in, and then understanding causality, anxieties and, motivations.